Richard Z. Donovan
Senior Vice-President, Rainforest Alliance and Vice-President of forestry.
Tuesday, May 25, 2010
“The Just Forests/Sound and Fair initiative is exactly what we need – a movement that will fundamentally move the music world towards wood sourcing for musical instruments from well-managed forests.
The initiative recognizes the critical role that local communities and businesses can play. The challenges are huge because, all too often, the species musicians prefer are the same ones that are the most endangered and come from the most threatened ecosystems in the world.
We need to restore and manage ecosystems, support the pioneering operations that are on the journey towards sustainability.
We may think musical instruments are just a small part of global markets and thus not important. Wrong! EVERY market matters and can drive positive change. Our common dream is to make “sustainable” wood a reality…a journey I am really pleased to join you on. “
Richard Z. Donovan, Senior Vice President, Rainforest Alliance
Vice President of Forestry.